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matt mcinerney: Scrabble Redesign

Scrabble Redesign

This is an academic project: my concept for redesigning the Scrabble packaging. My design strips away the need for a box to hold your board and instead turns the package into the product. This new Scrabble board functions more like a book, featuring a redesigned logo and instructions on the outside, with a board on the inside that’s revealed as you open the package. The two pieces that make up the package and board are hollow and features tabs at the top that can be opened. This is where you’ll find your Scrabble pieces and tiles. To keep the package shut, I embedded two magnets in the material on opposite sides of the board.